The Journey of Truth: A “How-to” for Business Growth

There are numerous “How to” books espousing methods to grow business, gain new customers and generally beat the competition. Typically they utilize examples of high profile and successful companies to illustrate the value of their approach. But can these concepts be translated to other businesses? Beyond the difficulty of implementing a new strategy is the question of if the approach can be translated from one company to another, one industry to another, or even one channel to another. Each c...